Traditionally, businesses looks at new ways to improve operations and earnings prior to the shift of a new year. 2019 brings no exception, however, it does welcome some important considerations leadership should embrace when searching for the best certified translation services to help their organization grow their online sales.
Simply put, advancements in search marketing, changes to Google’s algorithm that took place in 2018, and a shift in how buyers engage products dictates an urgent need for high-quality, certified translation services that can help facilitate earnings.
In 2018 a Quora report revealed that more than 82 percent of consumers engage in thorough research before making a purchasing decision. They digest white papers, eBooks, website content, and read review sites. If you sell retail goods in multiple countries targeting a variety of languages, you will need certified translation services that know how to not only offer a flawless translation, but know how to translate the content in a way that resonates with search engines so your customers can find you. This would require the translation agency working closely with your digital marketing agency, and finding a multilingual translation company that has the abilities to do this is no easy task.
In order to translate your product information to the target audience’s language, your certified translation services must be executed by a skilled team that knows how to translate industry words and product terminology. In some cases organizations have software or a CRM that manages their content and contains all their brand-sensitive and industry terminology. Organizations with these abilities should make sure the certified translation services are performed with internal tools that can integrate with your own for streamlining the translation process when product terminology is relevant. And even if unique terminology is not a concern, working with a certified translation agency that has tech tools that can integrate with your own will improve efficiency, communications, and cut costs.
If you want your product information to rank well online so foreign consumers can find you, it is important to secure certified translation services with an agency that has the willingness and ability to liaison with your digital marketing team. It is also important to make sure that each service provider understands their role. The translation company must realize they are not marketers and are there to ensure the right translated material is presented to marketing for optimization, and your marketing team must know that translation services are not tasks they perform or are even suited to consult on.
In many cases your marketing team will give the translation agency the copy that needs to be translated with high-level consideration points. Then certified translation services will transform the content to its target language while remaining goal-focused.
If you are an Ecom business, make sure any certified translation services you utilize come from an agency willing to translate product descriptions. This is where you can gauge how skilled the translation company is. Product descriptions not only describe the items people are considering to purchase, they also showcase how the item is used, and who the ideal buyers are. Additionally, good product descriptions help shoppers learn how the products provide solutions to their needs. When it comes to translating this from one language to another, dialect, phraseology, and a number of other sensitive items go into the translation process to truly make the item resonate with target buyers. When vetting translation agencies, make sure to find certified translation services run by project directors who fully understand this world.